- The perfect carpet for families with kids and pets
- New Nanoloc™ spill protection technology for quick and easy cleanup
- The only carpet with permanent built-in stain and soil protection that won't wash or wear off
- Exceptional durability that preserves the style, beauty, and appearance of your carpet
- Luxurious softness that you can sink your toes into
- A breakthrough technology in renewable and sustainable carpet
SmartStrand Forever Clean is the only carpet with lifetime stain resistance built into the core of the fiber. Other carpets use temporary, topical protections that wash and wear off over time, making the carpet difficult to clean.
CORE STAIN PROTECTION
SmartStrand Forever Clean has no dye sites for spills to adhere. Permanent protection is built into the fiber to keep spills from becoming stains and to ensure the carpet is easy to clean.
100% LIFETIME PROTECTION
Core stain resistance is built into the fiber and will never wash or wear off.